Comment développer la confiance des subordonnés

Comment développer la confiance des subordonnés By Jean-Louis Chandon, professor at INSEEC Business School, Dean for Research La confiance joue un rôle central dans la relation hiérarchique compte tenu de la dépendance inhérente à cette relation. Les supérieurs ont en effet la responsabilité de l’attribution des tâches, de l’allocation des ressources, du partage d’informations, de…

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In’Search Episode 3 “You’re simply the best”! How to leverage creative confidence to foster team creativity

This third episode of our research-video collection “In’Search” presents a new research by Florence Jeannot, Professor of Marketing at INSEEC Lyon, focusing on creative confidence as a key factor to stimulate team creativity. Fostering a workplace environment that promotes creativity is a top priority of many firms. Most organizations around the word, whatever their size and domain of activity, are…

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Explaining paradoxical firm-market performances

Solving firm heterogeneity and generalization conundrums via case-based modeling: Explaining paradoxical firm-market performances by Gabor Nagy Assistant Professor at INSEEC Business School Abstract The study here responds to the view that the crucial problem in strategic management (research) is firm heterogeneity—why firms adopt different strategies and structures, why heterogeneity persists, and why competitors perform differently…

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Concilier mieux-être et performance en entreprise

Design Thinking & Theorie U : Vers de nouveaux espaces de discussion pour concilier mieux-être et performance en entreprise Dans un monde en transition (écologique, numérique, économique et sociétale) deux chercheurs en sciences de gestion investiguent de nouvelles théories issues du design pour aider les entreprises à concilier bien-être et performance. Cathy Breda-Briest et Damien…

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In’Search Episode 2 « You are so complex! »The interest of complexity theory in the analysis of consumer behavior

In the second episode of our  research-video collection titled “In’Search”, Karine Raïes, Professor of Marketing at INSEEC BBA Lyon presents her lastest research analysing the specificity of human behaviors in consumers’ attitudes, using complexity theory. Does commitment drives loyalty linearly ? Or do combinations of several dimensions of commitment drive brand loyalty more effectively? Watch her presentation video to…

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