Nowadays, climate change has entered the mainstream: newspapers, magazines and television shows discuss the topic at great length while organizations and consumers are becoming more vigilant about climate change related information. Since 1995 the United Nations holds an annual conference on climate change, called the Conference of the Parties or COP. The increased interest in…Details
On a very simple level, your weight depends on the number of calories you consume, how many of those calories you store, and how many you burn up. Looking at the first factor, since 1970, the size of individual food portion sold in supermarkets has grown 10-fold (Wansink & Van Ittersum, 2007). This growth of…Details
We are glad to make you discover our brand new collection “In’Search”.
This first episode is called “Using Rethoric In Advertising”. Ioannis Theodorakis, Professor of Marketing at INSEEC Business School, expose his vision of rethoric art in advertising world…Details
Une situation économique a priori difficile La croissance économique de l’Afrique subsaharienne ralentit et s’établit à 3% pour l’année 2015. Ce taux est le plus faible enregistré depuis 20 ans et les rapports de la banque mondiale indiquent que la production de richesse dans cette région devrait continuer de croitre à un rythme inférieur à…Details
In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it efficiently. This is no small task, as the vote for the National Front…Details
After China displayed a fall of sales in the luxury sector, Europe is also starting to show some signs of slowdown in the field. The terrorist attacks have probably something to do with it. Hermes, for instance, has decided to conceal its future turnover after a record one in the last year. Yet with less…Details