Ping LEI

Département : Marketing

Statut : Professeur AssistantPermanent

Diplômes & spécialisation :
Doctorat en Sciences de Gestion- UNIVERSITÉ DE GRENOBLE PHD IN MARKETING AND CONSUMER BEHAVIOR

Faculté : Groupe INSEEC
Axe(s) de recherche : Hospitality , Wine

Domaines de recherche :
Consumer Psychology, Quantitative Analysis, Neuro-Marketing


Thèmes de recherche :
Brands, Advertising, Emotion, Quality&Satisfaction, Healthcare, psycho-physiological tests

Publications de Ping LEI

  1. Ping Lei, Alain Jolibert
    « Non personal and personal determinants of red wine choice rather than other wines among chinese consumers: modeling multi-levels and cross-levels interactions »

    International Journal of Entrepreneurship and Small Business | vol. 29(4) | pages 542-565 | Oct 2016 | CNRS rank 4 | FNEGE rank 4

  2. Lei Ping, Alain Jolibert
    « A three-model comparison of the relationship between quality, satisfaction and loyalty: An empirical study of the Chinese healthcare system »

    BMC (Biomedcentral) Health Services Research | vol. 14 (436) | Nov 2012 | CNRS rank 3 | FNEGE rank 3