In this fifth episode of our research-video collection “In’Search” Bénédicte de Peyrelongue presents her research on the notion of gift in businesses.
Bénédicte is Professor of Marketing and Dean of Studies at INSEEC Paris. Her research focuses mainly on the place and the role of negative emotions (fear and guilt) in persuasive communication and the place of free gift in Management Sciences.
How can gift giving find a place in business?
Why is it important to understand the gifting behavior within contractual relations?
Imagine a firm with workers interested only by their own interests and their individual performance, helping colleagues only in self-interest and never reaching higher than the prescribed goals, evaluating all and any engagements with cost-benefit analysis only.
Imagine a seller measuring each and every effort, only giving clients a « package » of time he never exceeds, never getting involved in the relation.
Imagine a manager with a recognized expertise but giving only when he gets an advantage in return.
Would you like to work in such a firm? Who would be interested in it? Hopefully such a company doesn’t exist!
Watch this presentation to find out the importance of the notion of gift in the workplace!
« What is Gift Giving in Companies »
Chédotal C., Berthe B., Peyrelongue (de) B., Le Gall-Ely M. “L’utilisation de la culpabilité en communication : synthèse critique et voies de recherche”, Recherche et Applications en Marketing, 2017, FNEGE and CNRS rank 2.
Peyrelongue (de) B., Mascelf O., Guillard V. “The need to give gratuitously: A relevant concept anchored in Catholic social teaching to envision the consumer behavior”,Journal of Business Ethics, 2017, FNEGE and CNRS rank 2.
To pursue further, send on e-mail to Bénédicte: email@example.com