This third episode of our research-video collection “In’Search” presents a new research by Florence Jeannot, Professor of Marketing at INSEEC Lyon, focusing on creative confidence as a key factor to stimulate team creativity.
Fostering a workplace environment that promotes creativity is a top priority of many firms. Most organizations around the word, whatever their size and domain of activity, are seeking new ways of stimulating creativity within their teams.
What is creative confidence, and what is its relevance to creativity? How does creative confidence impact team creativity? Watch this presentation to find out!
“You’re simply the best”! How to leverage creative confidence to foster team creativity
Dampérat M., Jeannot F., Jongmans E. and Jolibert A. (2016), Team creativity: Creative self-efficacy, creative collective efficacy and their determinants, Recherche et Applications en Marketing (English Edition), vol.31(3), pp. 6-25, rank 2 CNRS, rank 2 FNEGE. Read the article here !
Dampérat M., Jeannot F., Jongmans E. and Jolibert A. “Influence of individual characteristics on a team creative process based on design thinking”, submitted to Journal of Product Innovation Management in January 2017, rank 1 CNRS, rank 1 FNEGE.
To pursue further, send on e-mail to Florence: email@example.com