Phil Klaus, teacher-researcher at IUM, expert in Customer Experience and Marketing Strategy, cited in latest Harvard Business Review Analytic Services survey. “The shift from shareholder to stakeholder capitalism has gained significant steam over the past two years. So much so, that corporations are joining the movement to view customers as… Read More
Creating knowledge through research
The purpose of research is to create knowledge. To this end, researchers gather and organise the existing knowledge in their fields of research. All of their relatively new knowledge needs to be shared in order to further common knowledge. Researchers therefore have a duty to “publish”, in scientific journals aimed at their “peers”.
We at INSEEC U. Research Center are convinced that we need to go beyond the boundaries of these worlds inhabited by insiders. It is a question of communicating with a broader public, which is defined according to specific themes, issues, times, etc.
Journalists have an important role to play in this dissemination process. That is why they are given extensive access to the activities carried out by INSEEC U. Research Center, with invitations to attend events and access this newsroom which provides press releases and links to videos, articles and blogs.
The French Foundation for Management Education (FNEGE – Fondation Nationale pour l’Enseignement de la Gestion des Entreprises) is a recognised charity (fondation reconnue comme établissement d’utilité publique), created by the public authorities by decree on 15 May 1968. FNEGE is primarily responsible for developing and promoting higher education in management in France and ensuring that it attains high levels of excellence.
INSEEC U. has entered into a partnership with FNEGE that enables it to broadcast thematic videos on the FNEGE Medias platform, which aims to become the leading French-language site for certified videos on management research and teaching.
INSEEC U. TV, launched in collaboration with Xerfi Canal, an audio-visual magazine covering the world of economics, strategy and management, produced by companies belonging to the Xerfi Group – the French leader in sectoral studies – lets our experts express their views on major economic and social issues.
Day after day, this magazine provides completely independent analyses of the changes occurring worldwide and in companies. Xerfi Canal analyses economic policies in their French and international contexts, and the impact of new technologies and innovations on production systems, management and labour relations, while also considering their consequences for national and corporate strategies.
INSEEC U. researchers and professors are regularly featured in The Conversation, a collaborative news medium and non-profit association which aims to involve the academic world in civic debate.
The association’s sole mission is to shed light on current affairs through reliable expertise based on research. This is a free news medium, recognised by the profession and containing no advertising.
Isabelle Barth is Secretary General of The Conversation.
Last newsSee more
- 29 Oct 2020
- 27 Oct 2020
Julien Pillot, INSEEC School of Business & Economics Dans l’Angleterre du XVIe siècle circulaient des shillings, les pièces de monnaie de l’époque, qui étaient uniformes du point de vue de leur valeur légale, mais pas de leur qualité intrinsèque. Certaines de ces pièces étaient plus pures que d’autres, en… Read More
- 23 Oct 2020
Le vin est tout à la fois un produit agricole, un bien de luxe, un produit manufacturé standardisé, un objet culturel et il est même devenu un support d’investissement coté en Bourse. À l’image de ce produit, le marché du vin est pluriel, segmenté, territorialisé et mondial, et les mutations… Read More
- 21 Oct 2020
About this talk In discussion, Prof Dr Phil Klaus and Clientship’ MD share compelling research and evidence which highlights how during the pandemic, consumer behaviour has significantly changed. So much so that many of the rules and routines in customer experience are no longer relevant. Hear the evidence based research… Read More
- 15 Oct 2020
Will Reeves (Hooded Justice). Le 20 septembre 2020, Watchmen (HBO, 2019) triomphe lors de la 72e édition des Emmy Awards (équivalent des Oscars pour la télévision américaine) en remportant onze prix au total (si l’on ajoute les prix dans des catégories techniques remis plus tôt), dont ceux de la meilleure minisérie, du… Read More