The artification of brand identity: Aesthetic convergences of culture and capital
The paper critically examines the claim that artworks and corporate art collections contribute a qualitative dimension to corporate identity by satisfying aesthetic, social and cultural standards. To explore the qualitative research purpose, the theoretical framework is supplemented with in-depth interview data from five European banks. The findings show that corporate art achieves synergies between culture and capital, internal and external communication and thus offers significant opportunities for innovative marketing communication and identity-building strategies.
- Revue(s) Qualitative Market Research
- Classement(s) FNEGE 4, CNRS 4, HCERES 4
Voluntarily IFRS Adoption by European Unlisted Firms: Impact on Earnings Quality and Cost of Debt
This paper investigates the impact of the voluntary adoption of International Financial Reporting Standards (IFRS) by unlisted firms on both their financial reporting quality and on their cost of debt. Using a large international sample of unlisted EU companies where the choice of IFRS is voluntary, we find that IFRS adoption has a positive impact on financial reporting quality and results in a decrease in the cost of debt. In addition, unlisted firms adopting IFRS are more likely to be acquired or go public in the years subsequent to the adoption, relative to other unlisted firms. We document a tangible benefit of a voluntary IFRS adoption by unlisted firms.
- Co-auteur(s) Cameran M., Campa D.
- Revue(s) International Journal of Accounting
- Classement(s) FNEGE 3, CNRS 3, HCERES B
Corporate Venture capital in the IT Sector and relationships in VC Syndication networks
This paper investigates the degree to which incumbent information technology (IT) companies efficiently capture information from venture capital (VC) networks. It focuses particularly on the extent to which intangible or financial resources increase the number of relationships with venture capitalists and influence the central position of IT companies within VC networks. Generalized-method-of-moments (GMM) methodology is used herein to analyze the revision of decision-making processes concerning corporate venture capital (CVC) investments conducted by IT companies. To date, the sample used in this study is the first to exclusively focus on CVC investment decisions following the burst of the IT bubble in 2001. The CVC practices of 184 IT companies over the period between 2004 and 2016 are studied, revealing that the R&D investments made by these companies, along with the amount of CVC investments made, strongly impact the number of relationships they forge and maintain and the centrality of their position in VC networks.
- Co-auteur(s) LANTZ J-B., SAHUT J-M., TEULON F.
- Revue(s) Small Business Economics, online 2019
- Classement(s) FNEGE 2, CNRS 2, HCERES A
Antécédents et conséquences de la divulgation d’informations concernant le capital immatériel: application au cas des sociétés suisses
- Co-auteur(s) SALEM S., TEULON F.
- Revue(s) Management International, 24(5), 2020, 122-134
- Classement(s) FNEGE 2, CNRS 3
La rentabilité des entreprises de course urbaine uberisée
L’augmentation du nombre de colis livrés attire de nouveaux acteurs dans le transport de marchandises en ville, notamment dans la livraison des derniers kilomètres. Le modèle économique de ces nouveaux acteurs se fonde sur l’uberisation. Il s’agira dans cet article d’évaluer la rentabilité de ce modèle économique, au regard de coûts et de revenus disponibles ou estimés. Le résultat principal montre une rentabilité variable, dépendante du nombre de courses, du mode de transport et de la distance.
- Co-auteur(s) BLANQUART C., COSPEREC A., VANSON-MAGALHAES DA SILVA E.
- Revue(s) ERSEM (European Revue of Service Economics and Management)
- Classement(s) CNRS 4
User Experience in Web 2.0 Technologies and its Impact on Universities and Businesses
“A frustrating experience on a website hurts my opinion of the brand overall” says Miller (2012). The author adds that many customers of a brand are disappointed in the company itself if the mobile experience doesn’t meet their expectations. The mobile experience or “Mobile User Experience” (MUE) refers to the perception users have of a mobile product or service, such as an app, a social media or a website, for example an e-commerce website.
In parallel to the business, e-learning technologies are also affected by the interface and use of social media or artificial intelligence through the use of chatbots or other elements of the interface (Pelet, 2019). A variety of factors may affect traditional or online learning and educational achievements. These factors include learners’ motivations, the online or face-to-face interactions of learners with each other, opportunities for social learning (Somayeh & Pelet, 2019), learners behavior and mood, their psychological state (Liao, 2006), factors such as reputation of the course or institution (Switzer, Nagy and Mullins, 2005), ease of use of the apps or website , or competencies of the lecturer (Long, Ibrahim and Kowang, 2014). Online technologies are changing the way people communicate, learn, produce, and share knowledge (Murphy and Costa, 2018). Thus, the relevance of factors affecting learning achievement is also subject to change. As social media (SM) is all about creating and sharing information since it connects people at various level (Kaplan and Haenlein, 2010), it also plays in favor of increasing and decreasing factors that affect learning (Pelet and Zamani, 2020).
This perception mainly leans on the sense of sight. The principal variable among the viewable features of the Cascade Style Sheet (CSS) used to write formatting instructions (rules) for websites is color. Indeed, most of the information available on a website comes from what is viewable: in fact, 80% of the information processed by an Internet user’s brain results from sight (Mattelart, 1996), making color the main variable to consider in research on consumer behavior when using a handled device for shopping purposes. Bearing in mind that the background color is the first factor to become apparent when the download of a webpage is in progress (Gorn et al., 2004), thinking about colors to improve the MUE and leverage the benefits of companies is fundamental for the Return on Investment (ROI) of an organization. Nevertheless, attention given to the background color itself and the various parameters that summarize it (such as hue, brightness and saturation) is not sufficient to improve the customer experience. In order to answer this question, a recent research compares the design cues of a m-commerce website on its color contrast occurred between foreground and background. An experimental design was developed to investigate the effects of m-commerce website design on emotions and behavioral intention within the context of smartphone usage (Pelet & Taieb, 2018).
- Editeur(s) IGI Global
- Coordination de l'ouvrage Pelet J.-É.
The impact of systematic uncertainty on corporate cash holdings
This paper aims at shedding light on the empirical relationship between cash holding and firm characteristics. We introduce a more detailed relationship between cash holdings and macroeconomic uncertainty. Contrary to previous research that supposes a partial inclusion of macroeconomic uncertainty, this research considers a full impact of the macroeconomic uncertainty measured by difference macroeconomic condition variables. Empirical results show that macroeconomic uncertainties are significant and contribute to the change in cash holdings. Furthermore, results show that the firms’ different level of exposure to macroeconomic uncertainty can cause the different degree of cash holdings and that firms with the higher level of exposure have the higher level of cash holdings. The study, therefore, contributes to the literature on the factors that determine the corporate cash holdings. The findings may be useful for the financial managers, investors, and financial management consultants.
- Revue(s) European Journal of International Management
- Classement(s) FNEGE 4, HCERES C
Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers’ flavour expectations and perceptions
Since there is usually no sales assistance available in supermarkets, wine labels represent the pivotal source of information for consumers at the point of purchase. In particular, it is the colour of the label which largely
influences consumers’ wine choice. The purpose of our study was to reveal customers’ sensory expectations in relation to the flavour of red wines based on their label colours. Moreover, our goal was to examine whether
there are any differences in the consumers’ expectations according to their frequency of wine purchase and gender. A survey was carried out among respondents who were intercepted in the wine aisles of two stores of an
Austrian supermarket chain. The results indicate that label colours have a strong influence on flavour expectations. While, for example, red and black are most likely to create tangy flavour expectations, red and
orange are most associated with fruity and flowery flavours. In addition, it appears that frequent buyers have stronger expectations than infrequent buyers with respect to most of the colours analysed. Finally, the
customers’ gender seems to have little influence on flavour expectations. The results may be considered by wine producers in their label design to create sensory expectations in accordance with the actual flavour of their wine and, hence, avoid any disconfirmation of consumers’ expectations when they taste the wine. This is of particular importance when wine is sold in retail stores and consumers cannot rely on their taste experience prior to their purchase.
- Co-auteur(s) Kpossa M.
- Revue(s) Journal of Retailing and Consumer Services
- Classement(s) CNRS 3
Looking Beyond Wine Risk-Adjusted Performance
In this paper, we use copula-GARCH models applied to daily data to test the time-varying dependence of the most representative wine-price index (Liv-ex 50,), in a portfolio composed of the six main stock markets (SP500, CAC40, DAX30, FTSE100 and Hang Seng). Our results reveal that the Liv-ex 50 underperforms the six stock indexes, but provides diversification benefits in terms of volatility, asymmetry and extreme events. The Liv-ex 50 is thus an attractive diversification tool for risk-averse investors.
- Revue(s) Journal of Wine Economics, vol. 15, issue 2
- Classement(s) CNRS 3
Esport Extensions of Football Brands: Stakeholder Co-creation In Action?
There is no published research on how the launch of an esports section can influence the meaning of a sport brand. This research aims at finding out if and how the participation in sport simulation esports games influences the meaning of a football brand and if and how stakeholders co-construct this meaning in interaction.
- Co-auteur(s) Bertschy M., Mühlbacher H., Desbordes M.
- Revue(s) European Sport Management Quarterly
- Classement(s) ABDC 2