European Business School

Professors and research professors in management develop activities that put the themes of entrepreneurship, innovation (in practices and relationships), alliances and risk management into perspective. A first series of research activities examines relationships with rules and standards through questions related to regulation and the normative framing of practices. A second series of activities focuses on managers’ adaptation strategies and employee well-being in response to radically changing work environments. A third addresses alliances with the focus on inter-organisational trust. Finally, another series of activities examines entrepreneurship through issues related to entrepreneurial intent and the individual and cultural factors influencing entrepreneurial activity as a whole.

The new economy has led companies to rethink their marketing strategies in order to best reach consumers, whose behaviours are constantly evolving. Consequently, observing and studying consumer behaviours enables researchers and companies to better identify consumer expectations and respond to them in a relevant way, ensuring the provision of a high value-added experience. The activities carried out in this field simultaneously take account of points of sale, the technologies mobilised, and more globally, the marketing strategies to be adopted. They cover multiple approaches to consumption and focus on the sales environment (research on e-commerce and online shopping, but also cover the emotions felt during the experience, personalisation and customisation), the product (monastic, tourist or financial service products), and technological devices (Internet of Things, smartphones). In particular, the research carried out integrates the experiential and emotional dimensions of consumption and marketing. In line with the overall theme of the laboratory, certain activities also study entrepreneurial aspects of marketing.

Financial, technological and regulatory innovations have accentuated the complexity of financial markets. To understand this, it is essential to take account of data availability. Technological innovation enables the production, accessibility and analysis of massive volumes of data. Long-term analysis provides insights that shed light on contemporary contexts marked by frequent crises and strong financial market integration. Professors and research professors in finance analyse new strategies aimed at consolidating the financial and organisational performance of companies and banks, particularly through the adoption of new technologies and the implementation of restructuring operations (mergers and acquisitions, privatisation, etc.). Innovation has also triggered changes in consumer payment habits: alternative payment methods are posing new challenges for financial systems.  Research also focuses on the role of performance and regulations in the financing of enterprises, especially SMEs. The performance of investments in investment funds is also being studied by examining the relationship between their cost, quality and the advice given. Moreover, performance can be understood not only from a market perspective, but also from a societal standpoint via alternative forms of finance.