L’European Business School organise un séminaire de marketing qui aura lieu Jeudi 5 mars 2020 de 15h30 à 17h00 sur le Campus Eiffel 1 (10, rue Sextius Michel Paris 15).

À cette occasion, l’EBS est fier d’accueillir Fabien Pecot, professeur à l’Université de York, qui présentera son travail de recherche sur les marques patrimoniales.

Is longer always better ? The non-linear effect of Longevity Claims on Quality

Fabien Pecot, University of York

Fabien Pecot joined the York Management School in 2017 as Lecturer in Marketing. He holds a PhD in Marketing from Aix-Marseille Graduate School of Management (IAE), a MSc in Communications from NEOMA Business School, and a BSc in History from Aix-Marseille University. Prior to joining academia, Fabien has worked as a consultant in communications for approximately 5 years. During his PhD, Fabien was visiting scholar at Boston College (2014) and at the University of Washington Tacoma (2017).

Fabien’s main research focus is the concept of brand heritage, its definition, measurement and effect on consumers’ préférences. Building on heritage, nostalgia and chauvinism, he also looks at the effect of rightist ideology on consumption patterns.

Fellow of the UK Higher Education Academy (HEA), he is an active member of the Academy of Marketing Science.

Last publications:

• Pecot, F., Valette-Florence, P., & De Barnier, V. (2019). Brand heritage as a temporal perception: conceptualisation, measure and consequences. Journal of Marketing Management, 1-20. (DOI: https://www.tandfonline.com/doi/full/10.1080/0267257X.2019.1667414)

• Pecot, F., Merchant, A., Valette-Florence, P., & De Barnier, V. (2018). Cognitive outcomes of brand heritage: A signaling perspective. Journal of Business Research, 85, 304-316. (DOI: https://www.sciencedirect.com/science/article/pii/S014829631830016X)